MARKETING

Advertisements and press relases
Before the trade fair there will be a massive marketing campaign, including among other things:

• Advertisements in the trade press, daily newspapers and on various websites
• Various DMs and news bulletins to people in the trade
• Press conferences and press releases
• Regular press releases will be sent to the trade press, daily newspapers and miscellaneous websites
• Invitations and lists of exhibitors and products will be sent to all relevant companies
• Exhibition tickets will be sent out to potential visitors and as attachments to several trade journals
• Exhibition catalogue
• Close collaboration with various trade organisations
• The seminar programme will be disseminated
• VIP invitations to important customers
• Posters with exhibition information to large companies
• Exhibition website: www.pea-messen.no